#Onlineactivism: More Than Tweets the Eye

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New technologies and social media are enhancing social activism (Photo credit: Bay Ismoyo/AFP/Getty Images).

New technologies and social media are enhancing social activism (Photo credit: Bay Ismoyo/AFP/Getty Images).

By Natalie Butz, Communications Assistant at Amnesty International USA

It’s the phenomenon that’s spawned a thousand names and of course, its own hashtag. And ever since Malcolm Gladwell argued that “social media can’t provide what social change has always needed,” online activism has been critiqued as replacing on-the-ground grassroots organizing while offering only a fraction of the impact.

I thought about that argument last week as I stood with over 60 activists shouting chants and hoisting signs during Amnesty International USA (AIUSA)’s annual Get on the Bus event. Started in 1996 by a local AIUSA chapter in Somerville, Massachusetts, Get on the Bus is an annual day of human rights education and on-the-ground activism. The event’s name stems from its history; participants gather together on buses to rally at strategic locations on behalf of those whom governments would silence. Since its inception, Get on the Bus has spread to Amnesty International groups across the country, including New York City and Washington, D.C.

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