NYC Learns the Difference Between Bananas and Guns

This week, Amnesty International activists went bananas in New York City’s Times Square  to tell New Yorkers why the upcoming Arms Trade Treaty talks at the UN are so important to protecting human rights.

Three giant digital billboards lit up in Amnesty yellow, and thousands of New Yorkers watched our ClickBoom video on the big screens. And we handed out a healthy, organic banana to passerby — a fair trade snack accompanied by Amnesty’s “Bananafesto” that highlights the insane fact that there are stricter regulations on bananas than there are on guns and bullets worldwide.

Check out our new video from the event, featuring a clip from none other than Russell Brand:

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